Case Study: Chicken Salad Chick achieves a 136% sales lift with Bloom Ads

Chicken Salad Chick drives $4.94M in additional revenue with Bloom Ads

Bloom Ads was engaged by Chicken Salad Chick to drive meaningful traffic and sales during the crucial Mother's Day holiday period. The challenge was to leverage increased media investment to own the holiday window and convert customers, capturing key seasonal revenue.

To meet this challenge, Bloom Ads deployed a full-funnel media blitz utilizing TV, streaming platforms, social media (Meta, TikTok, Pinterest, Nextdoor), display ads, YouTube, influencer marketing, and SEM/Performance Max campaigns. This strategy from Bloom Ads drove a massive 136% lift in point-of-sale sales, translating to $4.94 million in additional revenue. The campaign also achieved a $6.64 return on ad spend (ROAS) and a 129% increase in store visits.

Chicken Salad Chick