Case Study: Chicken Salad Chick boosts game day sales with Bloom Ads

Chicken Salad Chick boosts revenue 140% with Bloom Ads

The restaurant chain Chicken Salad Chick needed to build seasonal momentum and become the go-to food choice for fans during tailgate season. Bloom Ads was engaged to develop a marketing campaign that would boost visibility and drive sales both online and in-store for the customer.

Bloom Ads implemented a multi-channel solution using media planning, SEM, social ads, programmatic display, TV/CTV, out-of-home, and direct mail. The strategy utilized localized creative for different markets and a full-funnel approach to guide customers from awareness to purchase. This campaign resulted in a 201% increase in impressions, a 235% increase in clicks, and a 140% revenue lift for Chicken Salad Chick, significantly maximizing the impact of their media investment.

Chicken Salad Chick