Case Study: Capriotti's achieves 14% sales lift with Bloom Ads

Capriotti's lifts POS sales 14% with Bloom Ads

Capriotti's, a sandwich shop company, was facing declining sales and a critical customer retention problem with fewer than 1% of customers returning. They partnered with the media agency Bloom Ads to reverse this trend and build a sustainable customer base.

Bloom Ads implemented a multi-tiered, data-driven media strategy. For high-footprint locations, they focused on CRM retargeting for retention using Meta, YouTube, and TikTok. For smaller-footprint locations, they prioritized new customer acquisition through broad-reach awareness on similar platforms, supplemented by radio and streaming TV. This solution successfully increased POS sales by 14%, boosted shop traffic by 12%, and generated $1.24 million in incremental sales directly from the campaign.

Capriotti's