Case Study: Venatus Reclaims 10 Billion Pageviews with Blockthrough

Venatus reclaims 10 billion pageviews with Blockthrough

Venatus, an award-winning global AdTech platform, sought to address the significant revenue loss its gaming publishers faced from users employing ad blockers. To generate incremental revenue from this blocked audience, Venatus partnered with vendor Blockthrough and implemented its ad-block revenue recovery solution.

Blockthrough's solution involved a simple integration of a JavaScript snippet that detects ad blockers and serves compliant ads based on the Acceptable Ads Standard. This provided a lighter ad experience for users while unlocking new inventory. The partnership with Blockthrough reclaimed 10 billion pageviews over three years, resulting in huge gains in incremental revenue for Venatus's publishers and a consistently increasing average RPM.

Venatus