Case Study: Publisher Collective recovers over $1.2M in ad revenue with Blockthrough

Publisher Collective recovers over $1.2M with Blockthrough

Publisher Collective, a vertical ad network for gaming sites, faced the significant challenge of high adblock rates among its millennial and Gen-Z gamer audience. This was costing them a substantial portion of their revenue. They sought a user-friendly solution and partnered with Blockthrough to recover this lost audience without resorting to adblock walls.

Blockthrough implemented its solution to serve a lighter, Acceptable Ads-compliant experience to users with adblockers. This restored demand from the network's key SSP partners. As a result, Blockthrough recovered over $1.2 million in cumulative revenue for Publisher Collective, monetizing an audience that previously had a 32% adblock rate and generated 1.6 billion pageviews.

Publisher Collective