Case Study: PubGalaxy boosts publisher revenue with Blockthrough

PubGalaxy boosts publishers’ earnings up to 10% with Blockthrough

PubGalaxy, a leading monetization platform for publishers, faced the challenge of recovering significant advertising revenue lost to the widespread adoption of ad blockers. To improve their monetization offering, they sought a solution and evaluated several vendors, ultimately partnering with Blockthrough for its Acceptable Ads service.

Blockthrough's solution involved integrating its technology to scan the bidstream for compliant ads and deliver them to users who consent to Acceptable Ads, creating a new revenue stream. This integration was later upgraded to a dynamic configuration, which drastically reduced manual work. The partnership with Blockthrough has monetized over 600 million pageviews, with this revenue typically accounting for up to 10% of their publishers' earnings.

PubGalaxy