Case Study: Healthline Media recovers over $1 million in adblock revenue with Blockthrough

Healthline Media recovers over $1.1M in adblock revenue with Blockthrough

Healthline Media, a leading health information publisher, faced a significant loss of advertising revenue due to the growing number of visitors using adblocking software. To address this challenge, Healthline partnered with Blockthrough to implement its adblock monetization solution, which recovers ads that adhere to the Acceptable Ads standard.

Blockthrough's solution integrated with Healthline's ad stack, using real-time filtering technology to scan and only serve compliant ads. This approach recovered over $1.1 million in advertising revenue since 2018 that would have otherwise been lost. The solution also provided a steady incremental revenue stream, maintained high fill rates, and more than doubled adblock CPMs, all while respecting user choice and maintaining a frictionless website experience.

Healthline Media