Case Study: Future plc unlocks seven-figure incremental revenue with Blockthrough

Future plc unlocks seven-figure annual revenue with Blockthrough

Future PLC, a global media company with a portfolio of over 250 specialist brands, was facing a significant challenge with adblocking causing a loss of valuable ad inventory. The company turned to Blockthrough and its ad revenue recovery solution to address this issue.

Blockthrough implemented its technology by inserting a single JavaScript snippet into Future's sites, allowing them to serve compliant ads to adblock users. This solution unlocked a seven-figure annual stream of incremental revenue for Future PLC, without requiring ongoing development work from their team.

Future PLC