Case Study: Freestar monetizes 1.4 billion adblock pageviews with Blockthrough

Freestar monetizes 1.4 billion adblock pageviews with Blockthrough

Freestar, a major publisher monetization platform, faced the challenge of recovering lost revenue from the significant number of users employing ad blockers on its partners' sites. To address this, they partnered with vendor Blockthrough to implement its adblock revenue recovery solution.

Blockthrough implemented a streamlined solution using a custom integration code and a rapid onboarding process. This partnership allowed Freestar to monetize 1.4 billion adblock pageviews in 2020, resulting in a 1,483% lift in adblock revenue and achieving seven-figure revenue recovery for the year.

Freestar