Case Study: 9GAG boosts ad revenue with Blockthrough

9GAG recovers $550k in ad revenue with Blockthrough

9GAG, a popular social media platform, faced a significant challenge to its ad revenue due to the high rate of ad blocking among its desktop users. With 80% of its revenue reliant on display advertising, the company needed a solution to recover lost revenue without harming the user experience. They discovered Blockthrough and its programmatic ad-block recovery technology.

Blockthrough's solution used the Acceptable Ads standard to serve nonintrusive ads to users with ad blockers. The implementation was swift, and the results were immediate. 9GAG monetized over 450 million pageviews and generated over $550,000 in incremental revenue with Blockthrough, more than doubling their revenue per thousand impressions. This recovered revenue now accounts for over 10% of their total desktop revenue.

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