Case Study: West Rose creates a welcoming seasonal restaurant brand with Block Club

West Rose opens for the 2019-2020 season with Block Club

Block Club was hired by West Rose, a new seasonally inspired restaurant in Ellicottville, New York. The challenge was to create a distinctive brand identity that would stand out in the local dining scene, differentiate the restaurant from the owners' previous venture, and feel welcoming to a diverse clientele.

The solution implemented by Block Club included a comprehensive visual identity featuring a modern sans serif logo, bespoke mural artwork, and print collateral on natural-textured paper. This nature-inspired design, which extended to the interior and exterior spaces, successfully created a warm and convivial atmosphere. As a result, Block Club helped establish West Rose as a welcoming retreat in the popular ski town.

West Rose