Case Study: Symmetry evolves its brand for embedded payroll growth with Block Club

Symmetry evolves brand across 40 years with Block Club

Symmetry, a B2B payroll tax API and software provider with a 40-year history, faced the challenge of evolving its brand to appeal to a new audience of tech companies and embedded payroll platforms without alienating its long-standing enterprise clients. They engaged the vendor Block Club for a comprehensive brand refresh, which included updating their brand identity, messaging, and content strategy to position them for future growth.

Block Club implemented a multi-phase solution, starting with a brand refresh that included a new visual identity and messaging platform. This was followed by a content audit and the development of a new content strategy to increase brand awareness and lead generation. The successful refresh bridged Symmetry's legacy with its future vision, and Block Club continued to support them through a content retainer. The CEO noted the partnership was crucial in bringing their entire brand evolution to successful fruition.

Symmetry