Case Study: Prose builds Singular’s B2B beauty-tech brand identity with Block Club

Prose launches Singular, powering up to 30,000 bespoke items daily with Block Club

Prose, a direct-to-consumer beauty-tech company, sought to establish a brand identity for its B2B tech platform, Singular. Their challenge was to create a visual identity that highlighted the platform's technological capabilities while ensuring it remained aligned with the core Prose brand. They partnered with the vendor Block Club to develop this new branding to clearly communicate Singular's market position and its four integrated modules to investors.

Block Club designed a comprehensive visual identity system for Singular, including a logo, typography, icons, and a website. The solution cleverly incorporated elements from the Prose brand to create a connection while using a fresh color palette and crisp design to convey a contemporary, tech-inspired feel. This successfully bridged the gap between the B2B tech and beauty realms, breaking down complex subject matter into approachable marketing materials to engage investors.

Prose