Case Study: Plaid closes $25M in new business with Block Club

Plaid closes $25 million in deals with Block Club

Plaid, a company that builds digital infrastructure to connect businesses to consumers' financial accounts, faced a challenge in proving its business value to close deals faster during a critical period of growth. To empower its sales team and engage prospects, Plaid partnered with vendor Block Club for compelling, data-driven content.

Block Club implemented a streamlined content production process, creating a library of sales-ready case studies and assets that demonstrated Plaid's measurable outcomes. This solution directly attributed $25 million in closed opportunities to the case studies, shortened sales cycles, and provided a repeatable content process for Plaid's ongoing use.

Plaid