Case Study: M&T Bank boosts Baltimore brand awareness with Block Club's Spotlight Shop

M&T Bank drives 78 million media impressions with Block Club

M&T Bank, a major financial institution, sought to grow brand awareness and affinity in Baltimore while supporting its small-business customers. They collaborated with the vendor Block Club to develop an innovative brand-building strategy to achieve this.

Block Club conceived and implemented the M&T Spotlight Shop, a pop-up retail space housed in a converted shipping container. This experiential marketing activation featured a rotating cast of M&T's small-business clients, providing them with a platform to promote their brands. The solution generated 78 million media impressions and 179,000 in-person engagements. Most significantly, 83% of visitors reported positive feelings about the bank's commitment to the community, and 70% were more likely to bank with M&T, demonstrating the powerful impact of Block Club's strategy.

M&T Bank