Case Study: Channable sharpens U.S. brand messaging with Block Club

Channable sharpens U.S. messaging in 12 months with Block Club

Channable, a Netherlands-based multi-channel marketing platform for eCommerce, faced the challenge of tailoring its existing European brand messaging to effectively capture the attention of U.S. customers. Their goal was to create compelling content for this new market without compromising their established identity. To meet these objectives, Channable partnered with Block Club for a modified brand messaging platform and a hyper-specific content strategy.

Block Club developed a comprehensive brand messaging platform and content plan for Channable, which included clear talking points for sales teams and customer-centric value propositions. This work established a trusted brand voice and provided reliable resources to attract clients. The engagement also included creating an interactive trends report that positioned Channable as a thought leader. As a result, the company is now neatly aligned and poised for growth in the U.S. market, with sales teams using the new assets to close deals and further the initiative's ROI.

Channable