Case Study: Morrow improves lead generation and CRM integration with BLKDG

Morrow helps 20,000 startups launch with BLKDG

Morrow, a global community for leaders who create and innovate with startups, was undergoing a rebrand and required a complete website overhaul. They chose vendor BLKDG to lead this initiative, which involved redesigning and developing a new WordPress site integrated with HubSpot CRM, alongside implementing advanced SEO and SEM tactics to improve user experience and lead generation.

BLKDG implemented a solution that included seamlessly integrated forms, custom analytics, and conversion tracking on the new WordPress site. This allowed Morrow to funnel potential leads into personalized pipelines based on their interactions. As a result, the Director of Marketing reported that the new website built by BLKDG was receiving inbound inquiries at a higher rate than previous builds, successfully improving lead capture for marketing and sales efforts.

Morrow