Case Study: Global Property Development Group increases sales by 21% with Blix Traffic

National housing developer increases sales with visitor flow insights

Global Property Development Group, a global property developer with a market capitalisation of A$5 billion, wanted better insight into visitor flow and the customer sales experience across its display village network. It was struggling to understand why some homes were underperforming in sales, whether low foot traffic was really the issue, and where opportunities were being lost in the sales process. To help answer these questions, the group turned to Blix Traffic from Blix.

Blix installed sensors throughout the display villages to track visitor movements, dwell times, and engagement patterns. The data showed that homes furthest from the sales centre received fewer visitors, but also had the shortest visit durations, pointing to customer engagement issues as well as layout problems. Acting on these insights with better signage, parking, facilities, and staff training, the customer increased traffic to the back of the village and achieved a 21% sales increase over six months. Blix also helped identify peak-period staffing gaps and showed that customers browse on weekends and buy on weekdays.