Case Study: Fiat Chrysler Automobiles measures sponsorship ROI with Blix Traffic sensors

Mission Impossible Measuring the ROI of a sponsored event

Fiat Chrysler Automobiles needed a way to understand the real value of its sponsored events, especially how well the Jeep Portsea Polo translated into dealership foot traffic and post-event sales. Measuring ROI for ambient sponsorship was difficult, and the company wanted a clearer link between event attendance and customer visits, using Blix traffic-sensing technology.

Blix installed Traffic sensors in selected dealerships and temporarily at the event to track attendees who later visited showrooms. The analysis showed that 3,634 visitors were detected at the event, 2.9% visited a dealership within six months, and the strongest impact occurred in the six weeks after the event, especially at dealerships closest to the Polo site. Blix helped Fiat Chrysler Automobiles accurately measure sponsorship ROI and informed future sponsorship and budget decisions.

Fiat Chrysler Automobiles

Veronica Johns

Chief Executive Officer