Case Study: Global Automotive Company achieves 14% sales conversion growth with Blix

Leading automotive brand increases ROI with marketing attribution and dealership insights

Global Automotive Company, a large automotive group, needed a better way to measure sales performance and the ROI of its marketing spend across its dealer network. The company was relying on franchisee-reported walk-in counts, which were subjective, manually collected, and potentially underreported, making it difficult to fairly assess dealership performance and marketing effectiveness. Blix provided the intelligence needed to address this challenge.

Blix installed sensors in 200 dealerships to independently audit walk-in traffic and provide objective customer-visit data, along with engagement metrics such as bounce rates and average visit duration. The results showed dealers were underreporting walk-ins by up to 48%, and the improved transparency and accountability helped drive a 14% increase in sales conversions. Global Automotive Company now uses Blix Intelligence in dealership sales targets to better align sales and marketing performance.