Case Study: Global Automotive Company achieves 14% higher sales conversions with Blix

Large automotive group discovers dealer-reported lead counts are half of actual count

Global Automotive Company, a large automotive group, needed a more accurate way to measure dealership sales performance and the ROI of its marketing spend. The company was relying on franchisee-reported walk-in numbers, which were subjective, manual, and potentially inflated or underreported, creating tension over whether poor sales results were due to marketing effectiveness or dealership performance. Blix provided an independent measurement approach using Blix Intelligence and sensors.

Blix installed sensors across 200 dealerships to audit walk-in traffic and compare reported counts against actual visitor numbers. The data showed dealers were underreporting walk-ins by up to 48%, and Blix also analyzed engagement metrics like bounce rates and visit duration to help identify performance gaps. As a result, Global Automotive Company improved transparency and accountability across its dealership network, leading to a 14% increase in sales conversions.