Blix
7 Case Studies
Case Study: Fiat Chrysler Automobiles boosts TV advertising performance with Blix TV
A Blix Case Study
Fiat Chrysler holds TV advertising to account
Fiat Chrysler Automobiles was relying on TV advertising as a major part of its marketing strategy, but had no effective way to measure how well those ads were actually driving response and ROI. Using Blix and its TV measurement platform, Blix TV, the company needed better insight into which time slots, channels, shows, and creative were performing best.
Blix TV gave Fiat Chrysler Automobiles real-time response rate and ROI data across its TV campaigns, helping the team shift spend toward high-performing placements, spot weak creative quickly, and test ad effectiveness more accurately. As a result, Blix delivered a 30% improvement in TV media performance in 12 months and reported a 10,750% return on investment.
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