Case Study: Global Automotive Company boosts sales and conversion rates with Blix

Automotive group learns staffing levels are responsible for low conversions

Global Automotive Company worked with Blix to better understand whether campaign performance issues were caused by marketing, sales, or both. With a $90 million annual marketing budget, the company relied on franchisee-reported walk-in counts and final sales volumes, but lacked accurate, granular visibility into dealership activity and the full sales process.

Blix installed Traffic sensors in the dealerships and used Blix Intelligence to track foot traffic, visitor profiles, visit duration, and sales conversion rates in real time. This revealed staffing shortages were hurting conversions; after increasing staff levels, visit times over 30 minutes and conversion rates returned to benchmark, driving a 12% sales increase and reducing cost per sale from $1,071 to $956.