Case Study: Waiakea Grows 62K+ Email Leads with Blitz Rocket

How to Host a Giveaway & Collect 62,354 Emails

Waiakea, a Hawaiian volcanic water and e-commerce brand, wanted to rapidly grow its email list and Instagram following through a campaign that would attract health-conscious consumers and complement its subscription-based business. To do that, they needed a scalable way to run a high-converting giveaway with multiple brand partners.

Using Blitz Rocket’s giveaway/contest approach, Waiakea hosted a partner giveaway with embedded sign-up fields on a custom landing page and cross-promotion from partner brands, email lists, social channels, and ads. The campaign generated 62,354 new email leads, 124,493 new Instagram followers, 251,247 pageviews, and a 24% landing page conversion rate, giving Waiakea a major lift in both audience growth and campaign reach.

Waiakea

Sophia Lotter

Director of Marketing