Case Study: Parkinson’s Europe boosts engagement with Bliss’s accessible digital platform

Parkinson’s Europe boosts engagement 91% with Bliss

Parkinson’s Europe, a leading Parkinson’s charity, needed to merge its outdated website and online magazine into a single, accessible, and easy-to-navigate digital platform to better serve its community. The existing sites suffered from poor user experience and accessibility issues, presenting a significant challenge for users with the condition. Bliss was tasked with redesigning the platform to improve navigation, integrate a donation feature, and enhance mobile functionality.

Bliss implemented a thorough redesign focused on usability and adherence to Web Content Accessibility Guidelines (WCAG), creating an intuitive interface with clear content layouts. The solution included an integrated membership area, an interactive map of European resources, and CRM integration. The new website exceeded expectations, achieving a 91% engagement rate, which was a 57% increase from the previous year, providing Parkinson’s Europe with a future-proof platform to support its mission.

Parkinson’s Europe