Case Study: Family Holiday Charity boosts paid traffic and donations with Bliss's Google Ads Grant strategy

Family Holiday Charity drives 53% of event applications from paid traffic with Bliss

Family Holiday Charity, a small national charity that provides holidays for families in need, sought to increase awareness and donations through digital marketing. Their challenge was maximizing the potential of a Google Ads Grant, which provides $10,000 per month for advertising but comes with restrictive conditions, making it difficult to fully utilize. They enlisted the help of the vendor Bliss for their PPC expertise.

Bliss audited the charity's account, developed a new awareness-building strategy, and implemented improved tracking and ad testing. Bliss successfully managed the grant, creating targeted campaigns that drove significant traffic; in 2021, 53% of the charity's event applications came from paid sources. Following this success, Bliss expanded the strategy into paid social media and display advertising. The partnership has lasted four years, with Bliss providing ongoing support and helping to improve the charity's overall conversion rates through landing page suggestions.

Family Holiday Charity