Case Study: evo (multi-channel action-sports retailer) achieves 120% lift in AOV and increased omnichannel reuse with Blispay (point-of-sale financing)

Blispay Brings 120% Lift in AOV and High Value Reuse to evo

evo, a multi-channel retail brand serving urban action-sports enthusiasts, needed a financing solution ahead of its critical holiday and winter season that would appeal to customers without adding backend operational or development burden. They selected Blispay’s point-of-sale financing/installment solution because it could be launched immediately and required no technical integration, avoiding code-freeze hassles.

Blispay delivered a fast, easy-to-integrate option that drove strong results: a 120% lift in average order value and a 17% reuse rate in the first 90 days, with many online Blispay customers returning to evo’s physical stores—an important win given evo’s finding that omnichannel customers are three times more valuable. Blispay’s no-technical-setup approach and increased purchasing power helped boost ticket sizes and sales both online and in-store.

evo

Nathan Decker

Director of eCommerce