Case Study: Walmart drives 15% sales lift and 69k incremental store visits with Blis

Walmart drives 15% sales lift with Blis

The global CPG brand faced the challenge of driving awareness and excitement for its new bath and body brand launch at Walmart, with the ultimate goal of increasing incremental sales and driving consumers to stores. To meet this challenge, they partnered with vendor Blis.

Blis implemented a solution using a combination of real-time and historic targeting strategies to reach relevant shoppers. This approach resulted in significant success, driving 69,000 incremental store visits and generating $751,000 in incremental sales. The campaign achieved a strong total ROAS of $3.01 and a 15% total sales lift for the customer.

Walmart