Case Study: Sony boosts mobile consideration and preference with Blis

Sony Worked with Blis to Increase the Consideration and Preference for Sony Mobiles in Particular the Sony Xperia Z3

Sony worked with Blis to boost consideration and preference for Sony mobile phones, especially the Xperia Z3, by reaching shoppers near phone stores stocking Sony devices. The challenge was to influence in-market audiences at the right moment and drive them toward Sony mobiles.

Blis used its Path and Connect products to target people seen near Sony stores and phone retailers, then retargeted them at home over Wi‑Fi and across devices in the same household. The campaign delivered strong results, including an 84% higher-than-industry-average engagement rate, a 28.2% footfall share at O2 stores, 28% at Three stores, 25.3% at Carphone Warehouse, and 18.4% at Phones 4U, with a 9.9% footfall rate, 28.8% frequency uplift, and 4x devices matched per household.

Sony