Case Study: MasterCard achieves higher travel engagement with Blis

MasterCard - Customer Case Study

MasterCard India worked with Blis to boost international and domestic travel spend among its affluent business and leisure cardholders during the holiday season. The challenge was to reach high-value travelers at the right time and encourage them to spend more while traveling.

Blis used its Path retargeting product to identify users seen in affluent locations such as airport lounges, 4- and 5-star hotels, and wealthy residential neighborhoods, then retarget them later via residential WiFi across mobile, tablet, and desktop. The campaign delivered a 2.32% average CTR, generated 65,000 qualified leads to the landing page, reached 1.6M impressions, and saw tablet as the best-performing device with an 11.67% CTR.

MasterCard