Case Study: Kraft Heinz boosts store visits with Blis

Kraft Heinz drives 77% more store visits with Blis

Kraft Heinz aimed to drive foot traffic into Jumbo supermarket stores and increase brand awareness for its new Karvan Cevitam Signature Blends product line. To meet this challenge, the company partnered with the vendor Blis to implement a location-based advertising solution.

Blis deployed a strategy using both real-time and historic location targeting to reach relevant consumers. This approach successfully drove a significant number of store visits, resulting in a 77% store visit uplift and a store visit rate that was more than triple the category benchmark. The campaign, which reached over 173,000 unique devices, demonstrated Blis's effectiveness in increasing purchase intent and driving measurable foot traffic for Kraft Heinz.

Kraft Heinz