Case Study: Jaguar achieves higher CTR and engagement with Blis

Jaguar Worked with Blis to Promote the New Jaguar XE by Reaching Affluent Individuals

Jaguar worked with Blis to promote the new Jaguar XE sports saloon and reach affluent individuals. The challenge was to identify and engage the right high-value audience for the launch, including potential customers likely to consider a premium vehicle.

Blis used its Path and Audience products to target people around Jaguar dealerships, competitor dealerships, affluent locations, and Jaguar OOH locations, while also using demographic and DVLA data. The campaign delivered 1,892,850 impressions, with OOH locations and Jaguar dealerships performing best; the 480x320 interstitial was the top creative, CTR was 55% higher than the industry average, and post-click engagement reached 7.8%.

Jaguar