Case Study: Doritos boosts store footfall and sales with Blis location targeting

Doritos uses Location Targeting to Get the Attention of Hyperlifers

Doritos partnered with Blis and agency OMD UK to promote its Heartburst sharing pack to “hyperlifers” — 16 to 34-year-old consumers with strong interests in film, gaming, and sports. The challenge was to build awareness and drive store visits among this audience using mobile advertising.

Blis delivered a location-based mobile campaign combining teaser and fame video ads, cross-device targeting, geo-fenced store measurement, and moment marketing through TVTY. The campaign drove 13,533 additional store visits, reached a 6.74% footfall rate from unique visitors, lifted sales by 13% for Heartburst in-store, and generated strong ROI, including £1.13 for Heartburst and £4.47 on total sales.

Doritos