Case Study: Canon inspires new photography audiences with Blis

Canon - Customer Case Study

Canon wanted to inspire new audiences to explore photography and the capabilities of its products, especially millennials who were more used to capturing moments on their smartphones. Working with Blis, the brand used audience targeting, pathing, and video to reach 18–34 year olds at locations they were likely to visit.

Blis delivered the “Come and See” campaign through interactive mobile formats including interstitials, 3D MPU, pre-roll, and leaderboard units, driving users to the Canon Hub. The campaign generated a 2.6% display CTR, with trendy areas delivering the best location performance at 2.81% CTR, and achieved 3.8 million video views with a 69% video completion rate.

Canon