Case Study: Bang & Olufsen boosts brand awareness with Blis

Bang and Olufsen Worked with Blis to Raise Brand Awareness of the New Multi Room Speaker

Bang & Olufsen worked with Blis to raise awareness for its new Beolink multi-room speaker. The challenge was to reach affluent, high-intent audiences likely to be interested in premium audio products, especially around relevant locations and in-home environments.

Blis used its Proximity, Connect, and Path products to collect devices seen near Bang & Olufsen-related locations and retarget users in residential WiFi and near B&O stores, using teaser creative, an interactive gallery, and a store locator map. Blis delivered a 0.32% CTR for Proximity, 0.39% for Retargeting, and 0.50% for Path, with Path as the best-performing product, November as the best month, and the store locator map as the top-performing phase, reaching 536K unique users.

Bang & Olufsen