Case Study: Adidas achieves 22% footfall uplift with Blis geotargeting

adidas and Blis Geotarget Users Resulting in a Footfall Uplift of 22%

adidas partnered with Blis to increase awareness and drive footfall to stockists across the MENA region ahead of the launch of its new NMD range. The challenge was to reach a young, fashion-conscious audience aged 18 to 35 on mobile at the right moment and encourage both ad engagement and in-store visits.

Blis used geofencing and location-based targeting to identify people seen near adidas stockists, fitness and fashion destinations, then refined the audience with behavioral data and served rich media and video ads with store-locator calls to action. The campaign delivered 883,881 impressions, reached 254,227 unique devices, and generated a 22% footfall uplift versus the control group, with 968 devices seen back in-store and a footfall rate of 0.38%.

Adidas