Case Study: OnePlus achieves a record-breaking global product launch with Blippar AR

OnePlus - Customer Case Study

Blippar partnered with OnePlus to create an engaging and innovative launch for the new OnePlus Nord smartphone. The challenge was to break through the noise of a crowded market and generate significant excitement for the product launch in a memorable way.

Blippar developed and delivered the world's first live augmented reality product launch for the OnePlus Nord. The solution was distributed via a global network to minimize latency, ensuring a smooth experience for viewers worldwide. This innovative approach by Blippar was a major success, driving 7 million total views and over 627,000 interactions during the live event. The launch helped make the OnePlus Nord the biggest selling phone in its price segment across several European countries and the most successful phone launch ever on Amazon India.

OnePlus