Case Study: Kellogg's engages children and drives 500k+ box activations with Blippar AR

Kellogg's - Customer Case Study

Blippar partnered with Kellogg's to create an engaging digital experience for children interacting with Coco Pops cereal. The challenge was to captivate a young audience and provide interactive content that was both fun and easy to access without the barrier of requiring an app download.

The solution Blippar implemented was a browser-based augmented reality experience that turned the cereal box into a tropical island, complete with unlockable games and characters. This approach delivered an impressive average dwell time of over seven minutes and resulted in more than 500,000 box activations. The real-time tracking of user engagement also provided Kellogg's with valuable data to optimize its marketing efforts across channels.

Kellogg's