Case Study: Heinz brings ketchup bottles to life with Blippar AR experiences

Heinz - Customer Case Study

Heinz, a globally recognized food producer, worked with Blippar to create an engaging augmented reality experience for their customers. The challenge was to leverage their iconic ketchup bottle packaging to offer consumers a novel, interactive experience that went beyond the traditional product.

Blippar implemented a dynamic AR solution that brought the Heinz Ketchup bottle to life. By simply scanning the label with a smartphone, users were immersed in a culinary world featuring ketchup-inspired recipes and interactive games. This innovative campaign by Blippar successfully transformed a standard grocery item into an interactive portal, enhancing brand engagement and providing a unique value-add to the consumer experience at the point of use.

Heinz