Case Study: General Mills helps Canadians cheer on Team Canada with Blippar's AR campaign

General Mills - Customer Case Study

The cereal company General Mills partnered with the vendor Blippar to create an augmented reality campaign. The challenge was to develop an engaging digital experience to support Team Canada during the Winter Olympics and connect with Canadian consumers.

Blippar implemented a solution where QR codes were placed on cereal boxes. When scanned, these codes unlocked AR experiences that allowed fans to send digital cheers to athletes, play interactive games, and learn more about Team Canada. This innovative campaign by Blippar successfully leveraged AR to build national spirit and engage customers in a novel way.

General Mills