Case Study: Dr Pepper boosts fan engagement with Blippar AR game

Dr. Pepper - Customer Case Study

Dr. Pepper sought to amplify their sponsorship of the American college football championship and engage a broader audience for their "Halftime Challenge" tuition giveaway. The vendor, Blippar, was enlisted to leverage augmented reality technology to address this challenge.

Blippar developed an augmented reality game that replicated the "Halftime Challenge," allowing both in-stadium and at-home fans to participate and enter to win prizes. This interactive AR solution by Blippar successfully extended the reach of the promotion, engaging fans directly through their mobile devices.

Dr. Pepper