Case Study: 14 Hands Winery boosts fan engagement with Blippar AR campaign

14 Hands Winery - Customer Case Study

14 Hands Winery partnered with Blippar to create an augmented reality campaign in celebration of their sponsorship of the Seattle Kraken hockey team. The goal was to develop an interactive experience to engage consumers and promote their wine products in a novel way, moving beyond traditional advertising.

The solution from Blippar was an AR experience activated by scanning a 14 Hands wine can. This experience allowed users to try on themed face filters, get a personalized wine recommendation, and find local purchase information for the brand. This innovative campaign successfully merged the excitement of sports fandom with product discovery to drive consumer engagement.

14 Hands Winery