Case Study: San Jose Earthquakes grows sponsorship exposure with Blinkfire Analytics

San Jose Earthquakes partners with Blinkfire Analytics, grows sponsorship exposure

The San Jose Earthquakes faced an off-season transition, rebuilding their digital media and marketing teams. They partnered with Blinkfire Analytics to track and value their sponsorship exposure and find new ways to integrate partners into their digital content.

Using Blinkfire Analytics' "Media Kit" and "Scene Value Report," the Earthquakes measured the performance of a Verizon-sponsored quote graphic. This solution resulted in a 10% increase in engagements and drove 95% of Verizon's total social media value, making it their most valuable non-jersey sponsor. Blinkfire Analytics provided the data to prove that properly executed sponsored content achieves higher engagement.

San Jose Earthquakes