Case Study: Motherwell FC achieves 50% higher post engagement with Blinkfire Analytics

Motherwell FC focuses on personalized social media content for fans, increases year-over-year post engagement by 50%

Motherwell FC, a football club competing in a crowded market near Glasgow, faced the challenge of maximizing its social media impact and proving sponsorship value with a small, dedicated team. They needed to effectively measure real-time analytics and present digital opportunities to new brand partners. To address this, they partnered with Blinkfire Analytics and utilized its platform for social media and sponsorship analysis.

By leveraging Blinkfire Analytics' real-time platform and reporting tools, the club executed a data-driven strategy focused on content performance and audience insights. This solution enabled them to understand engaging content and quantify sponsorship exposure. The results were significant, with Motherwell FC achieving a 50% year-over-year increase in engagement per post and a 78% increase in sponsorship earned media value.

Motherwell FC

Alan Burrows

Chief Operating Officer