Case Study: Larry H. Miller Sports & Entertainment boosts sponsor value with Blinkfire Analytics

Larry H. Miller integrates Blinkfire Analytics across properties

Larry H. Miller Sports & Entertainment, a large organization with multiple sports and entertainment properties, needed a robust solution to audit social media sponsorships and analytics in real-time. Their challenge was to ensure content delivered value for sponsors and identify new opportunities. They chose to implement the Blinkfire Analytics platform to address this need.

Blinkfire Analytics provided a more automated and efficient reporting process. Using its data, the organization identified a specific issue for sponsor Zions Bank, whose branding was often missing or unclear in press conference photos. By presenting these insights, they corrected the problem, resulting in a 23% increase in properly branded press conference posts and delivering greater value and ROI for the sponsor.

Larry H. Miller Sports & Entertainment