Case Study: Vodafone Giants grow social and digital sponsorship exposure with Blinkfire Analytics

How Vodafone Giants grew their social and digital sponsorship exposure

Vodafone Giants, a successful European esports club, faced the challenge of proving sponsorship value and maintaining partner relationships when the COVID-19 pandemic halted live events. They needed to streamline their social media reporting across their many accounts, players, and creators to demonstrate real-time ROI for sponsors. To address this, they utilized the Blinkfire Analytics platform, specifically its Playlists and Group Channels features.

By implementing Blinkfire's real-time tracking and automated reporting, the Giants were able to generate weekly reports for sponsors and monetize new digital inventory. This solution delivered significant results, including a 67% increase in sponsorship value for owned channels in 2020 compared to 2019. New partnerships with brands like KitKat and Chupa Chups flourished, with KitKat alone driving 11% of the club's sponsorship value and ranking as their #3 sponsor in 2021.

Vodafone Giants

Lisardo Morán

Chief Operating Officer & Head of Sponsorship