Case Study: Cleveland Cavaliers boost Goodyear sponsorship value and engagement with Blinkfire Analytics

How the Cleveland Cavaliers reimagined & executed Goodyear’s social & digital strategy

The Cleveland Cavaliers faced the challenge of showcasing their marquee sponsor, Goodyear, and driving fan engagement during the COVID-19 pandemic, which drastically reduced in-stadium audiences and broadcast opportunities. To address this, the team utilized Blinkfire Analytics' sponsorship and data platform to build a new digital strategy and quantify the value of their social media efforts for their partner.

Blinkfire Analytics provided the solution by enabling the Cavaliers to measure sponsorship exposure in real-time, value new digital assets like a branded player arrival wall, and track the performance of new content series. As a result of implementing Blinkfire's platform, the Cavaliers drove a 24% increase in sponsorship value and an 18% increase in engagements for Goodyear in the 2020-2021 season compared to the previous year.

Cleveland Cavaliers

Wincy Wong

Director, Corporate Partnership Marketing