Case Study: Saracens signs new front-of-jersey sponsor with Blinkfire Analytics

How Saracens used Blinkfire Analytics to sign new front of jersey sponsor

Saracens Rugby Football Club needed to find a new front of jersey sponsor after their major deal with Allianz was ending. The challenge was to position, package, and sell their social media assets to a new partner. They partnered with Blinkfire Analytics to use its platform to track and value their content for the upcoming season.

Using Blinkfire's Media Kit and Scene Value Reports, Saracens generated predictive rate cards and identified valuable content opportunities. This data-driven approach helped them sign a new front of jersey sponsor, City Index, and sell content series to other new partners. The solution from Blinkfire Analytics also provided historical analysis that led to a 28% growth in partner value on Instagram and a more strategic content creation process.

Saracens