Case Study: Elche CF boosts engagement and sponsorship value with Blinkfire Analytics

How Elche CF used match day content to sell sponsorship activations

The Spanish football club Elche CF, with a small communications team, needed a user-friendly analytics platform to define its marketing strategy and increase the valuation of its social channels to secure larger sponsorship deals. To meet this challenge, they turned to the platform from vendor Blinkfire Analytics.

Using Blinkfire Analytics, the club discovered a major opportunity to increase engagement by posting more content on Instagram during match days. By leveraging the platform's data and its specific match day report, Elche CF significantly grew its social media metrics and used these insights to sign a new sponsorship agreement with BeSoccer. The solution from Blinkfire Analytics resulted in a 100% increase in engagement and an 85% increase in follower growth.

Elche CF