Case Study: AS Monaco reduces reporting time by 85% with Blinkfire Analytics

How AS Monaco’s integration with the Blinkfire API helped the club automate reporting

AS Monaco's Business Intelligence department, established in 2020, sought a way to automate reporting and combine data from social, digital, and sponsorship to create compelling insights. The club needed a provider to integrate this information into its data warehouse and partnered with Blinkfire Analytics to leverage its tools for automating insights and forecasting KPIs more efficiently.

Blinkfire implemented its proprietary AI and computer vision technology to identify sponsors and analyze content, while its turnkey API connectors integrated this critical data into AS Monaco's PowerBI warehouse. By quickly adding a requested API endpoint for comparative data, Blinkfire enabled the club to instantly benchmark its performance against other major European teams. This solution reduced reporting time by 85%, allowing the BI team to focus on developing new data-driven strategies.

AS Monaco

Alexandre Biton

Senior Business Intelligence Manager